LOGO CONCEPT: Moving forward: Challenge today with tomorrow’s ideas.
Drawing on key traits like future-thinking, daring and vision, the logo speaks directly to the slogan, “In step with tomorrow.“
The “S“ symbol revealed in the negative space illustrates the concept of moving up and forward to break away from the norm to realise the Suscon vision. The modern typeface communicates a bold presence that compliments the spirit of innovation depicted in the symbol.
The brand positioning was formed with a combination of the Rebel and Creator archetypes as the brand challenges industry conventions with future-thinking to achieve state of the art construction solutions.
A dynamic colour combination. Orange and yellow speak to innovation, while the dark grey communicates stability and control.
Suscon Construction Solutions are a construction company based in Zambia. They aim to revolutionise
the African construction industry as they introduce new, more sustainable construction materials and methods to Zambia and rise as the leader in this field within less than a year.
I was hired to develop a brand positioning that would set them apart in the market and create a memorable brand identity that serves as an extension of this position.
- Art direction
- Brand development