Be-You-tiful is a dry bar in Parkhurst, Johannesburg. The client wanted a logo that would illustrate the meaning of the name, by highlight the “you” in beautiful.
Using the client’s colour direction and the name as inspiration, I developed the multi-layered type logo which could be applied to products and other collateral.
Unfortunately, the pitch was unsuccessful as the client pursued her original idea.
- Art direction
- Brand development