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Be-You-tifulĀ is a dry bar in Parkhurst, Johannesburg. The client wanted a logo that would illustrate the meaning of the name, by highlight the “you” in beautiful.

Using the client’s colour direction and the name as inspiration, I developed the multi-layered type logo which could be applied to products and other collateral.

Unfortunately, the pitch was unsuccessful as the client pursued her original idea.

  • Concept
  • Art direction
  • Brand development